Carel van Oosterzee
During my working life I got fascinated by existing (proven) business models that one was able to change to an even better model. Using new technologies and insights and bringing the model to the next level helping its users to improve results, revenue and sustainability.
The switch from mechanical temperature monitoring to electronic data monitoring was a big step in the early nineties. With Cool Chain Solutions we exceeded that step by combining data with product characteristics and consumer trends. Our algorithms allow us to deliver actionable data in such a format that it helps all involved; from grower to consumer. The Cool Chain Solutions team is really enjoying getting more insight in the supply chain. I strongly believe it allows us to optimize the post-harvest or post-production part of the supply chain. It results in an better tasting product and a substantial reduction of food waste.
The fun and also challenging part is that we already have a lot of information available. It is a matter of combining data flows and know-how. Then report in a way that the users can take immediate action after receiving the results.
Being outside in nature, watching plants grow and tasting what they offer us is one of my great joys. This passion was my drive when I started Agricultural Studies a long time ago and ever since I have been working with fruits and vegetables. I started my career at Wageningen University on crop modeling. Nearly two years later I left for Costa Rica where I worked for a multinational in Fresh Cut Vegetables. After leaving this job, I wanted to pursue a job that aligned more with my values. I started my own company in the Netherlands. This company is measuring quality and taste of the fresh category on the retail shelf. Now, having eight years of experience with measuring quality and understanding the behavior of fresh even better, I am looking one step further back in the chain towards quality and shelf life. With designing a shelf life algorithm I believe there is a way to change our way of looking to temperature graphs without knowing the real effect on the product. In the end I think we will be able to make the fresh chain more sustainable, to reduce waste and have a fresher and better tasting product at point of sale for the consumer. I believe that joy in eating tasty and good quality fresh fruit and vegetables can bring people together and foster mental and physical health.